showroom
Digital Retail Accelerator for Emerging Fashion Designers
To support our mission of advancing fashion industry professionals throughout the region, we proudly introduce Showroom, a digital retail accelerator to highlight and elevate emerging fashion designers within the Pittsburgh market. This program exists for emerging designers that have product (apparel and accessories) to sell but need assistance in preparing it for market.
More traditionally, a showroom is a large space used to display products for sale or for wholesale buyers to view fashion merchandise to consider placement in their retail stores. A showroom gives those seeking to make a purchase -- whether you are a special customer or retailer searching for unique finds --- the opportunity to discover highly curated pieces by numerous designers in a one-stop setting.
Style412 has cultivated a network of fashion enthusiasts to create wider reach and awareness for the Showroom designers. Showroom will serve as a highly curated platform to connect participating designers with new customers and prospective buyers.
BENEFITS OF THE PROGRAM
Showroom will provide emerging designers with dedicated brand coaching, consulting, professional photography, experiential video and a place within the online Showroom platform to sell their garments. The program model includes:
monthly brand consulting (positioning + marketing)
art direction, styling and production of shoot for their collectionretouching and editing of images / video with unrestricted rights of use
copywriting support for their overall brand as well as products within each collection
design of Showroom lookbook to market all brand participants, a hard copy will be provided
design of social media assets + newsletter features to spotlight each participant
website design and maintenance for Showroom - we do ALL the heavy lifting here and participants will not have to worry about this technological aspect.
HOW TO APPLY:
Up to 10 (ten) participants will be selected from this initial round of applicants, though we hope to grow the program in future years. Interested applicants must have a final ready-to-wear collection (minimum of 5 pieces), be able to fulfill orders as they're placed, and replace inventory as needed.
Applications are now closed, thank you for your interest! All applicants will be notified by May 3rd.
PROGRAM TIMELINE:
Cohort Meet & Greets + Onboarding: May 3 - 21
Brand Working Sessions + Mentoring: May 24 - June 25
Photoshoot: Mid- June (TBD)
Showroom Launch: Mid-July
Showroom Duration: July to October
Showroom concludes: End of October